Facebook Advertising Packages Start At $500!

What do you get? | What is Facebook advertising? | Target your ads
Track the traffic | Who likes you? | Case Studies
 

First off, if you are new to any of this Get basic information here. But, come back up to see what you get. AND - if you're feeling like you don't understand any of this stuff to start with? CALL US FIRST - we'll boil it all down and we'll keep it simple. 413-337-4740.

NOW, the basic package price you see above is a one time fee for getting you what you need to deliver your Facebook ads to the right people. It includes setting up what your business needs to keep delivering information even when you don't advertise. You pay the cost of running the actual ads directly. No commission. When you do advertise again, the rate for creating, running and managing new ads will be less expensive.

WHAT DO YOU GET?

• Build a basic Facebook Page - you need one to advertise and track your campaign
• Do a "tune up" on your existing Facebook Page if needed - get you set up to run ads, pay for them yourself and access your information
• Establish your business listings in various map related search engines and directories - we'll need your help on this and might have to visit your location
• Create a link to your Facebook Page from your website - no website? See this.
• Research, create and present profiles of likely targets for your ads
• Create ads and adjust the campaign in real time based on performance of the ads
• Create log ins so you can see the effectiveness of your ads in real time as they run
• Provide access to all Facebook stats and current cost regarding your campaign
• Provide relevant and up to date posts (up to three a week) to your Facebook page during the campaign
• Create a landing page on your web page that links from your Facebook page if needed
• Establish a link from your website to your Facebook page
• Establish a Google Analytics account if needed to track ad effectiveness
• Facebook ad campaigns to run no longer than six weeks of total ad presentation - run alternating weeks. days, months
  

We can also increase our involvement with Facebook by quoting regular maintenance services and designing more dynamic Facebook pages. We do a lot of custom work in this area.

What is it?
If you haven't heard about Facebook it is time to get up to speed. If you are unsure about all this, we suggest you find someone who has a Facebook page and knows how to use it. Pay them a visit, bring treats. Here are the basics.

Facebook Advertising is an affordable, flexible way to reach carefully targeted consumers. Facebook has over 156,000,000 members in the United States, far and away the largest Social Media site in use today.

Advertising on Facebook can be tightly targeted by demographics and geography. Also, since Facebook is so knowledgeable about its members interests, ads can be served exclusively to people who are interested in their subject matter, which is the key benefit of digital advertising. With this much data at our fingertips, we can usually find thousands of people who might be interested in your product or service. Back to top of page

Example: You may target your ad for a course you teach to women with Facebook accounts between the ages of 35 - 54+ who are interested in floral arrangement, or crafts in general, within 20 miles of the town of Greenfield, MA. After a week change the target to ALL women 35 - 54+ in the 01301 zip code. Track your results and adjust your ad accordingly. Back to top of page

Advertising on Facebook uses a Cost Per Click (CPC) model. In this form of advertising, the customer decides on a budget (daily or for the life of the campaign) and a bid for a click. It’s important to realize that ads are placed on an auction basis. Advertisers compete for placement, and more competitive advertising subjects will demand higher CPC. This form of advertising is unmatchable for efficiency, cost effectiveness, and measurability of results.

For those of us who still have a foot in the analog world, the concept is simple. Say you hear a good joke. It's clean and very funny. You tell it to five people at a party. It is so good they each tell it to five of their friends and those people tell it to five more each. Now more than 125 people have heard the joke. Contacts on Facebook are caled "Friends." With a Facebook ad, people can click a button that tells all their "Friends" that they "like" something. Some of those "Friends" in turn tell their "Friends" they like it. That's how word of your business spreads. Back to top of page

Case Studies

CUMMINGTON FAIR

In addition to direct visits to the fair Facebook page and the increase in web traffic, the fair gained valuable data to use in preparing for the next event. The data collected will provide the fair with valuable information to help make its marketing decisions more informed in the future.

This is a yearly, four day event. The 2011 fair was cut a day short due to Hurricane Irene but the results were notable. We chose a target audience and monitored the results closely. We adjusted the targets for The Cummington Fair to hit the most important demographic and finaly focused on the region within 50 miles of Springfield, Massachusetts for the last round of ads. In the course of a one month campaign the active users of the fair Facebook page increased nearly six fold, from 363 to 2,071, an increase of 369%.

Post Views which tracks the number of times people viewed the messages posted on the Cummington Fair Facebook page, reached 37,021.

Similar increases in users, the number of people who posted "likes" for the site as well.

It is understandable that web traffic would increase from various locations with this event, referrals from Facebook to the Cummington Fair website made up 5% over all but was number one in referrals from non search engine sites. Previous to the advertising campaign there were no Facebook referrals. 74% of visitors from Facebook were new visitors to the fair website.

The Shelburne Falls Area Business Association Fan Page increased their Fan base by about 40% in two weeks

We ran two ad campaigns for the Shelburne Falls Fan Page http://www.facebook.com/shelburnefallsma on Facebook in May and early June of 2011.

We drilled down a list of critera and chose the following for the  first campaign. Based on research supplied by the organization the targets looked like this:

The ad targets 1,491,940 users:
    ●    who live in the United States
    ●    who live within 50 miles of Boston, MA, Springfield, MA or Westfield, MA
    ●    age 25 and older
    ●    who are female
    ●    who are not already connected to Shelburne Falls Massachusetts
Suggested Bid: $0.44 - 0.65 USD

Summary of Results:
195,348 Impressions (number of times the ad was viewed)
193 Clicks (number of clicks)
76 Connections (number of new Likes the page received)
0.099% CTR (click thru rate - higher click thru rates can be achieved by fine tuning the ads)
$80.00 Spent
$0.41 CPC (cost per click)
$1.05 per conversion (a new Fan for the page is a conversion)

When we take on a client, we are constantly adjusting the ad, re-assessing the targets and always looking for ways to improve the performance of the ads.

The second campaign was targeted like this:
The ad targets 1,207,220 users:
    ●    who live in the United States
    ●    who live within 50 miles of Boston, MA, Springfield, MA or Westfield, MA
    ●    age 25 and older
    ●    who are male
    ●    who are not already connected to Shelburne Falls Massachusetts
Suggested Bid: $0.76 - 1.09 USD

Summary of Results:
158,544 Impressions
104 Clicks
32 Connections
0.066% CTR
$60.00 Spent
$0.38 CPM
$0.58 CPC
$1.88 per conversion

The total number of likes grew by 146 during the period the ads were running, up 943%. Monthly active users grew from 540 to 873 during the campaign.

We consider this campaign very successful. Likes continue to grow organically, and Fan engagement has continued to increase. Back to top of page

Grow Gallery in Shelburne Falls built up their Fan Page



Their fan base started at about 200, and tripled in a short time when they began running a CPC campaign. Grow Gallery now has 886 fans (June 17, 2011). The Gallery reports that people who visit the store are often Fans of the Facebook page, and say that photographs of jewelry and other crafts posted on the page motivate them to visit the store - and buy. Visits and sales have clearly increased as a result of using Facebook advertising to build the Fan base of the page. Pursuing a content strategy based on frequent updates to keep their community engaged with the business has been key to Grow Gallery’s success. Back to top of page
http://www.facebook.com/pages/Grow-Gallery/317509450833