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"I'm not very good with computers." We get this a lot. We used to sympathize. There will always be something mysterious about these machines. But then, in a moment of clarity we realized what we do has very little, if anything, to do with computers. This is MEDIA!! What can be more mysterious than a radio signal? And yet we use it all the time without frustration AND carry cell phones around and check them continuously. What we do is an antidote to cyberphobia and an introduction to how you market your business.

We design, produce and manage marketing materials. Media of all kinds. Print, electronic, digital, analog, things that will show people who you are, where you are, what you do and how to get you to do it for them. Print stuff. Web stuff. Social media, direct marketing and advertising. Simple and straight forward. We look at each situation and try to boil it all down to the lowest common denominator for users.

Every now and then one of our clients will introduce us as their "computer people." Thanks, flattering but we're never going to cop to that. Heck, in the pre digital age we were "print people." Heck, we've both had more than one career that have given us the experience and knowledge to understand all sorts of media, analog and digital.

The short version. We can help our clients achieve desired results from their marketing efforts.

We don't keep secrets. If you hire us to build a website, we'll take a look at your printed material to make sure it is coordinated. We let you know what media are available to you to compliment your plan. Do you have a large group of existing customers? Maybe it is time to use it for a direct email campaign. Maybe you know what you want but don't have the time to re-invent the wheel. Maybe all you need is a simple sign in your store with a web address on it.

Then we help you figure out what combination of these tools are the easiest for you to work with. How do you do this stuff? Where do you go to get it done? What do you have to do to make it happen? How much is it going to cost?

Once that's all figured out, we work on the design or the "look" of each element. We coordinate all the media so your brand is front and center and recognizable when people see things you send them. We ask questions like "how to do communicate with your existing customers?" We give you answers to your questions. We line it all up, put a plan together and execute.

With more than 20 years of electronic media advertising experience, 30 years of design and production experience, we've picked up enough knowledge to notice when your project needs the right detail. Simple things like does your brochure have your website printed on it?

 413-337-4740  •  866-625-7799 (fax)  •  info@canalidesigns.com

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